Fear of judgement is stopping many of us from taking part in exercise but, as women up and down the country are proving, it really doesn’t have to.
Millions of women and girls have been inspired to get active by Sport England’s This Girl Can campaign.
2.8 million 14-40 year old women who recognise the campaign say they’ve done some or more activity as a result, 1.6 million of whom say they’ve actually started exercising.
These are findings from new independent research, carried out by analysts from TNS BRMB, released today on the campaign’s first birthday. The snapshot survey asked a sample of 1000 women in November 2015 about the physical activity they did, their attitudes to exercise and their awareness of the campaign.
The findings come one month after Sport England’s annual survey of the amount of sport and physical activity the nation does, known as the Active People Survey. It found that 148,700 more women were active for at least 30 minutes once a week, every week in the 12 months up to September 2015, compared to the 12 months up to March 2015.
This Girl Can is a celebration of the active women who are doing their thing no matter how they do it, how they look or even how sweaty they get.
It’s a national campaign developed by Sport England and a wide range of partnership organisations, to inspire more women and girls to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.
Surrey Girls Can